Harnessing Creativity and Innovation †Free Samples to Students

Question: Discuss about the Harnessing Creativity and Innovation. Answer: Introduction In the present century and the globalised business world, the markets as well as the needs of the customers are extremely demanding as well as dynamic in nature due to the fact that there is increased level of expectations from the consumers side to have improve, more pioneering and creative services and products. The business globalisation and huge advancement of technology has resulted in enhanced opportunities for the customers to switch to those organisations that can offer more advanced and innovative services and products (Serrat, 2017). Because of the upsurge expectation of the consumers, the organisations are required to make considered level of innovations in the business operations so that the needs of the customers can be met in an effective manner. Innovation and creativity are highly associated with each and are very crucial for the contemporary business and globalised market so that the customers can get something unique and innovative and so the organisations can attai n competitive advantages through differentiation. Creativity and innovation have a vital significance with other aspects of the organisation too such as leadership, enhanced focus, invention, and vision contribution, diversity and other few factors (Dawson and Andriopoulos, 2014). The analysis of the creative and innovative thinking of the organisation will help in understanding of the benefits associated with it as well as individual guidance for upcoming future and organisation career growth. Creativity and Innovation has a vital significance and importance in the business organisations for achieving increased number of competitive advantages and global recognition. Creativity can be understood as a function of curiosity, knowledge, evaluation and imaginations. The increased the knowledge is, the greater is the level of curiosity, the increased numbers of ideas are achieved, and the better is the opportunity to link them with innovative services and products. Creativity helps in improving the approach of solving organisational problems by which the business organisations attain a benefit of differentiation and uniqueness in their products and services (Legrenzi, 2010). Innovation can be explained as having change or modifications in the existing systems and operations or developing a new idea to perform operations. It is a pioneering idea which helps the organisations in attracting customers with some kind of uniqueness in the services and products offered. With a combine d approach of creativity and innovation, the businesses attain global recognition. Not only the large multinational corporations but even small ventures and medium enterprises have gained international brand visibility because of their continuous efforts of creativity and organisation. There are several factors that assist the approach of creativity and innovation and helps in getting increased benefits from practicing creativity and innovation. The paper will provide insights from one of the budding and rapidly growing organisations in Australia named Canva. It is basically a free graphic designing tool website which was established in the year 2012 (Canva, 2017). Leadership Encouraging Innovation and Creativity There is a vital role of leadership in the organisations as it is the leaders only that emphasizes in developing a positive environment in the organisation for achieving the organisational goals. It is the leadership which is practices in the business organisations that facilitates the approach of creativity and innovation by having increased employee engagement. There are various aspects by which there has been analysed that how leadership is the key factor behind attaining increased level of creativity and organisations in the business organisations. the first leadership factor is ideating and creating which means that there is analysing and generating of new and innovative approaches and having increased participation on the approach of creativity and innovation in teams (?erne, Jakli? and kerlavaj, 2013). The leaders are the one that push the employees across the set boundaries. Innovation is an aspect of leadership. Another key aspect of leadership which supports innovation is practicing creativity and innovation on grass root levels too. This helps in having creativity and innovation practices at all the levels of the organisations. It is the leadership that develops innovation strategies and manage structural changes and manage pipeline of new products. All such aspects of leadership play a significant role in the success of the organi sation through the implementation of creativity and innovation (Yoshida, et al., 2014). It can be analysed from the case of Canva. The key person of the organisation is Melanie Perkins who is considered as one of inspiration behind the success of Canva as at the time of studying only, Melaine realized the issues and challenges that occur while taking use of programs such as photoshop, indesign, website development, etc. with her interest and desire to provide easy solution to the people, she with the combined efforts of Cliff Obrecht gathered assistance from thousands of non-designers as well as professionals who help them in developing the business and achieving the business goals. As the organisational leaders, Melanie Perkins always tries to take use of the innovative ideas and ways to more and increased development. For this, there is encouragement of its employees across the world to give their suggestions in improving the development, graphic designing and have such innovations which customers not even think of. And because of the strong determination and leadersh ip of Melanie the organisation is presently among the top 10 ventures of Australia which are rapidly growing and are well recognized for their innovative practices (Tait, 2015). Enhanced focus and Invention Having high focus and continuous invention are other primary and vital tools for supporting the creativity and innovation approach in the organisations. It is essential that there must be increased focus on achieving creativity and innovation as it is essential that there must be an appropriate understanding of the innovative approaches which will be best suitable for the business operations and also which will help the organisation in fascinating the customers attention. When an organisation take use of creativity and innovation in building its brand image then it is essential that it must continue with the same by having inventions and innovative practices on a continue basis. This leads to continuous development of the organisation in terms of having pioneering and new ways of business operations (Sawyer, 2011). To achieve fruitful and successful results from the innovation and creativity approach it is essential that there much be continuous supply of innovative ideas and there must restructuring and modification of the business process is that invention could take place. And when there is enhanced focus, generation of new ideas and intervention of inventions then it combines results in upsurge creativity and innovation (Roco and Bainbridge, 2013). It can also be explained by the means of the above mentioned organisation famous for its innovativeness i.e. Canva. Being a web developer, content specialist and graphic designing, it is essential for the organisation to have new and improved ways of software development so that the customers can take use of the most innovative and pioneering technologies in a most accessible and easy way without any complications. The company since the day of its establishment always try to have something or the other in its software, web developing practices an d graphic designing so that they can remain in the market and can grasp the increasing market share with its pioneering technologies and services offered to the customers (Chung, 2016).With its continuing inventions, Canva has been recognized one of the coolest tech companies of Australia which is developing with a rapid rate of growth and success. It states that the approach of creativity and innovation supports the increased development and sustainability of the organisation. Vision contribution Vision also has a key role in the innovation and creativity of the organisation. By developing more innovative ways of business and involving creativity in the organisational practices, the increased number of customer segments are attained but for this it is essential that the organisational vision must has its key emphasis of innovation and creativity approach rather than just increasing market share or making profits (Auernhammer and Hall, 2014). It is essential that the organisational vision must focus on the innovation efforts and the reason behind having innovation in the business process. By having huge emphasis on creativity and innovation in the organisation vision then there will be increased level of creativity and innovative practices in the business operations. Once the vision is linked with the approach of creativity and innovation, the goals and strategies of the organisation automatically possess the insights of the approach and frame and direct all the strategise in that manner (Rohrbeck and Gemnden, 2011). The organisation which has achieved huge success and brand visibility by its creativity and innovative business practices Canva is the example which has proved that by having strong vision and associating the vision with these approaches then the success comes in a direct way (Naughton,2016). The organisation was established with a vision to offer innovative solutions to the customers regarding the easy acces s to various technological functions of website development, software development, graphic designating and other services. The organisation continues to practices its vision of having an innovative approach in its all services and products that are offered to the consumers. Diversity poses a significant and recognized role in the organisational innovation and creativity business practices. Diversity can be explained as having a diverse group of individuals in an organisation that are diverse on the basis of gender, religion and beliefs, age, sexual orientation, ethnicity and race (Erbe, 2014). In the globalized world, there is a strong need for the organisations to remain diverse and recruit highly diverse employees to have increased level of growth and innovation. When there is increase level of workplace diversity, it is analysed that there is generation of innovation and more creative ideas in compare with the workplaces where there is low level of workplace diversity (Parrotta, Pozzoli and Pytlikova, 2014). For achieving organisation growth and success, one of the key strategies adopted by hundreds of organisations is diversity and inclusion. The organisations which practice diversity and inclusion are at improved level of creativity as the diverse workforce when are involved and works in group offers highly innovative ideas and there is a diverse view-point which helps in faster resolution of conflicts, issues, framing plans and working over pioneering business models (Gompers and Wang, 2017). It can also be explained by the means of the above mentioned organisation famous for its innovativeness i.e. Canva. The company takes use of people who are from different nations and are of diverse culture. Canva seeks huge growth and creativity in its services by having such a diverse force. Because of global reach and employing people from various countries, it helps the organisation in understanding the various difficulties faced by the people in accessing application and performing their acti vity (Chung, 2016). And such diversity helps in effective understanding of the issue and creating and developing software which can resolve such challenges through offering. In a very short span of time only, the organisation has received recognition for its creativity and innovative practices which can also be considered as one of the reason behind having huge diversity in the workforce. Conclusion From this paper, it can be concluded that creativity and innovation is the pillar of success for the large scale as well as small and medium organisations. The more creative an organisation is, the better and innovative are its services which re delivered to the customers. It can also be concluded that there are several other factors also that play a significant role in developing increased level of innovation and creativity in the organisations such as leadership, focus, invention, vision and diversity. The paper has taken use of an organisation, Canva as its example of creativity and innovation. It has been analysed and stated that in just few years of establishment, the key reason for the huge success of Canva was its creativity and innovation practices that made the organisation as Australias one of the most fastest developing tech organisation. Thus, it can be stated that in every sector, organisation or activity there is a need of innovation and creativity for achieving better and rapid outcomes. References Auernhammer, J., Hall, H. (2014). Organizational culture in knowledge creation, creativity and innovation: Towards the Freiraum model.Journal of Information Science,40(2), 154-166. Canva, (2017). Our Story, Retrieved on: 23rd August, 2017, Retrieved from: https://about.canva.com/our-story/ ?erne, M., Jakli?, M., kerlavaj, M. (2013). Authentic leadership, creativity, and innovation: A multilevel perspective.Leadership,9(1), 63-85. Chung, F., (2016). 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